ALIZA ALI – THE BRAIN, THE BEAUTY, THE BRAND

Aliza Ali is the Founder & CEO of Will Group & Chatime Malaysia, a Food & Beverage powerhouse in Asia that owns multiple franchise brands namely Chatime, frozen yogurt chain HELLO and hotdog chain Hotbox with a market capital of $1.4 billion. Aliza Ali is popularly known as the mastermind that saved Chatime market in Malaysia and brought Chatime to its glory after the brand almost got wiped out in the market in early 2017 & being the founder of frozen yogurt franchise, HELLO. Aliza Ali grew her company from a 2 dollar company with 2 staff to become $1.4 billion net worth presently.

From being a customer of Chatime to now owning the whole empire of Chatime in Malaysia, she founded 3 more F&B franchise brands under her portfolio namely frozen yogurt franchise HELLO, hotdog franchise Hotbox & Goberry, expanding its presence in Malaysia, Indonesia, Brunei, Singapore and growing.

In March 2023, Aliza Ali became the first Malaysian to be invited as a speaker at Hong Kong Stock Exchange (HKEX).