ALIZA ALI – THE BRAIN, THE BEAUTY, THE BRAND

Newsroom

Together with confidant, corporate partner Widayu Latiff, they commenced their first Chatime outlet up in the chilly air of Genting Highlands in 2011 and the rest like they say, is history. The Genting outlet was on a roll, making more bucks than most but what transpired after became the talk of the town. The success of that first outlet paved way for more to come and KL Sentral soon became their second path towards a bigger lap of luxury Little did they know that together with the second outlet, Aliza and Widayu’s two outlets single-handedly became the highest-grossing Chatime outlet in the world – the two crowning glory out of 1800 global outlets across 36 countries, a feat only achieved in dreams to most.

A true believer of careful planning and taking calculated risks, the Negeri Sembilan-born businesswoman took a different path growing up. Burning the midnight oil in her Chemical Engineering major, Aliza took the corporate journey with the aim of preserving enough funds to make her dream a reality. Despite sharpening her skills hitting chemical engineering books back in Imperial College London, Aliza knew that deep down inside her passion has always been about expanding the business side in her. She remembers quite frankly how a series of fortunate incidents sparked her curiosity (and lifelong passion) to achieve what others thought was impossible and she knows that with proper planning, she could wrangle more dollars and cents with a business.